Christmas greeting cards are a simple courtesy businesses can extend to partners, vendors, and customers. As supply and postage costs increase, businesses are taking a hard look at their greeting card lists. They are asking themselves who they should send business cards to and who should be crossed from the list. The answer to such a concern lies in the type and size of the business.

Businesses should send cards to individuals and entities who they regularly deal with, who they are developing a relationship with, and who they are grateful to. Business Christmas cards are a way companies can let organizations and people know they are remembered. Personalized greeting cards can even increase sales or help drive business cooperation among partners. When people receive a greeting card, they notice who sent it and often remember that company even after the holidays.

Small businesses might consider sending greeting cards to all of their customers. This is particularly important for businesses that rely primarily on word-of-mouth for advertising. Examples of such small businesses include salons, mortgage brokers, insurance agents, and landscaping companies. Customers like to feel these types of business owners are looking out for and taking care of them. When they receive a greeting card, they get this feeling and are likely to tell others about it.

Large businesses and corporations may not be able to send greeting cards to all their customers. However, they can include a Christmas greeting on packages and invoices as a personalized touch. Companies which have hundreds or thousands of customers may send cards to clients and referral sources instead. For example, a medical supply company with thousands of mail order clients will probably not send thousands of greeting cards. Instead, they might send cards to physicians who refer patients, vendors who provide supplies and business partners who assist with outsourced work.

One set of people businesses of any size should send Christmas greetings to are the staff. Recognizing employees through a token gift and card during the holiday season can bring moral and increased spirit to the staff. Even during a down economy when Christmas bonuses are not possible, any company can afford greeting cards.