It is the process of moving toward the customers or clients and it is usually made through telephone. The word ‘cold’ is used as the person receiving the call is ... Read More

The figures can be quite startling. According to some sources business marketing now forms the biggest portion of markets both in terms of the amount of transactions between businesses but ... Read More

Word of Mouth marketing is a well known marketing and business tool, which is considered an effective way of inducing customer interest in promoting and selling any product or service. ... Read More

What is Green Marketing ? It is the process of selling products or offering services on the basis of their environmental advantages. The product itself can be environment-friendly or it can ... Read More