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	<title>Marketing Insights &#187; Organizational Learning</title>
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		<title>Get The Perfect Mindset For Cold Calling</title>
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		<pubDate>Fri, 29 Jan 2010 10:50:04 +0000</pubDate>
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		<description><![CDATA[It is the process of moving toward the customers or clients and it is usually made through telephone. The word ‘cold’ is used as the person receiving the call is not expecting it. Sometimes we need cold call on a daily basis. Most of the organizations still depend on the traditional process of cold calling. [...]]]></description>
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		<title>Value Branding in Business Marketing Communication Strategies</title>
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		<pubDate>Mon, 25 Jan 2010 09:15:25 +0000</pubDate>
		<dc:creator>Marketing</dc:creator>
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		<category><![CDATA[Brand Value]]></category>
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		<description><![CDATA[The large scale nature of business marketing and its requirements for collegiate working especially between the retailers and the wholesalers means that communication is an absolute essential element of all the marketing strategies. It is important to understand the different methods of marketing communication available so that the marketing manager can choose the most appropriate [...]]]></description>
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