Printing is a key factor of any well-planned marketing plan. We can use various types of printing processes in rolling out an effective marketing campaign:
Offset printing :
The traditional litho printing or offset printing uses the process where ink ( or toner ) is placed onto a roller so that the printing plate can raise up the ink and make an image on a blanket. Some of the noticeable benefits include :
- Consistent quality
- Rapid and easy creation of printing plates
- Longer life of printing plate
- Cost-effectiveness
How ink is transferred from the ink duct to the paper
- Ink duct roller brings ink from the ink duct to the ink pyramid
- The drop roller moves ink from duct roller to distribution roller
- The distribution rollers evenly give out the ink
- Driving rollers revolve against the distribution rollers
- From there it comes on the printing plate
- The printing plate moves the ink to the paper
Apart from offset lithography, some other common techniques include :
- Flexography
- Hot wax dye transfer
- Inkjet
- Laser printing
- Pad printing
- Rotogravure
- Screen-printing from T-shirts to floor tiles
Digital printing :
It is the replica of digital images on a physical surface. The method is different from lithography, flexography, gravure and letterpress printing.
- Printing plates are not required
- Less wastage of paper and chemical
- The ink or toner does not filter through the substrate
- Helpful for fast prototyping and cost-effective for small print runs
Digital Printing is widely used for personalized printing or erratic data printing (VDP or VI).
Hybrid printing :
It is a combination of offset and digital printing. It is cheaper like offset printing. Black and white digital printing is cheaper than color digital printing. If you can make a four-color process shell, you can with no trouble make use of black and white digital print to generate cost-effective personalized pieces. This method is applicable to make letters, gift appeals, personalized offers and coupons with bar codes.
Which one is right for you ?
It depends on what you are trying to carry out. Speak to your vendor and elucidate your requirements. A good vendor will help you to prepare the most effective as well as easy on the pocket campaign possible.
Printing is the process to replicate text and image. It is regularly performed as a large-scale industrial method. Apart from that, it is a key factor of publishing and transaction printing.
